With the Ministry of Commerce announced that the transition period of the cross-border New Deal continued to the end of 2017, the policy uncertainty still exists, cross-border electricity business major platform still need a valuable buffer period for supply chain, service, experience and other links to establish higher Competition barriers, while the market trend needs to be sensitive to the sense of smell and more flexible and accurate strategy to make their own competitive advantage.

Chinese consumers the world's most "picky"

January 10, Amazon China released the "2016 cross-border online shopping trend report." According to the December 2016 data show that the number of Amazon overseas active users is the beginning of 2014 release 23 times. The report shows that with less than 2 years of cross-border online shopping experience accounted for more than 50% of consumers, more and more consumers gradually into the sea array. Cross-border consumer groups tend to younger, nearly Bacheng Amazon China's cross-border consumer age concentrated in the 35 years of age. These data means that cross-border online shopping consumers have a wealth of online shopping experience and critical selection criteria.

Once upon a time, the Chinese consumer free delivery, the next day and other high standards of logistics experience to let the electricity business feel uneasy, after several years of fighting competition, domestic online shopping consumption to meet the above consumer shopping experience has become standard. However, after the rise of cross-border online shopping, the high freight costs, long logistics waiting time to become cross-border electric business insurmountable gap. These phenomena tend to result in decreased customer experience, thereby reducing the purchase rate.

With the world's most advanced and perfect logistics system of Amazon as an opportunity to launch in the Chinese market, the world's first to provide cross-border free distribution of the Prime member services. Last year on October 28, Amazon Prime member service landed in China. Chinese users to become Amazon Prime members, the purchase of Amazon China's member of the goods, you can enjoy the domestic order of the year zero threshold unlimited number of free delivery service; purchase Amazon purchase orders more than 200 yuan, can enjoy the whole year Unlimited number of cross-border orders free delivery service.

Supply chain has the advantage to come to the fore

This year, the major cross-border electric business have to strengthen the construction of overseas supply chain. And its own business to coordinate the form of supply chain is more able to adapt to consumer diversification, fragmentation of consumer demand, as one of the core competitiveness of cross-border electricity providers.

Mr. Zhang Zhendong, CEO of Polo Electric, who is a self-operated cross-border electrician, told the media that the vast majority of cross-border electricity companies are taking the central collection mode, that is, the purchasing team in mainland China, by requiring some brokers to transport the goods into the bonded area or Overseas, such as Hong Kong, the way the direct post warehouse, to purchase hot goods. This approach, the benefits are convenient, set goods faster, and can require the account, the cash flow of the enterprise is very good. But the damage is also very obvious, the supply can not be 100% control.

Zhang Zhendong said that even if the goods have entered the bonded area, it may not be able to ensure that the source of goods must be normal and one hundred percent authentic. Bonded area of the goods is a sampling work, timely traceability management, most can only be traced back to the goods from overseas, and can not guarantee that it belongs to 100% authentic.

There is no doubt that any business can improve this experience, will certainly be able to get more consumers, greatly improve the consumption viscosity.

Response to National Policy. Zhang Zhendong that the current national policy is not very stable, around the customs and commodity inspection, the interpretation of the policy of the General Administration is also slightly different. So the major cross-border electric business enterprises are also carried out in all over the Jiancang and purchase work. There are also great opportunities and opportunities. Who can finish the higher balance of the layout earlier, who will be able to develop more robust.